The Legacy Media PR Doctor — Updated December 1, 2012 with special new offer!
PR, Marketing & Brand Assessments for Colleges & Companies
Small colleges and also small companies need a shot in the arm, in the form of an outside public relations and marketing expert providing confidential, intuitive, constructive ideas to trigger brand strength.
At the big universities and mega- companies, the majority of CEO’s and presidents have the luxury of spending serious budget dollars to hire large outside PR firms. They can withstand state budget support reductions … more so, big colleges and companies are also typically blessed with huge public relations and marketing staffs; but surely not your circumstances at your small college or company, right?
What if you had a unique two or three-day solution to analyze and inspire your current PR & Marketing staff to create a more vibrant and integrated new effort?
Call on me. I make house calls and my unique instincts and enriched experiences provide you with an expert diagnosis leading to strong brand health!
The Legacy Media PR Doctor is a new, cost-effective, and unique service. My services focus on a one or three-day, comprehensive assessment visitation and a thorough analysis of your entire external relations operations. The national attention and awards for the Lessons for Leno campaign are the primary components of my own professional brand. I fix things and do it in a positive and team-oriented way to help others! Call me for a diagnosis of your campus or company from the creative author of the Lessons for Leno national project that inspired dozens of colleges. Gain fresh perspective and a “can do” spirit at a cost-effective price.
If your PR and Marketing Division is already strong, make it stronger by calling the PR Doctor. If your team needs a booster shot, call on the PR Doctor.
The PR Doctor’s rates are affordable …
The advance prep, then the one or three–day, comprehensive visit cost and final written analysis report total pricing ranging from $399.99 to $599.99 plus travel expenses. The comprehensive visit and candid assessment report will help your college or company be better prepared to make millions of dollars from increased enrollment, retention, sales and fund raising success.
Yes, brand is everything. Recently, a senior-level Director of PR & Marketing at a college in a southern state told me he believed his campus did not have a brand problem. However, according to his college web site data:
* The Graduation rate over five years was only 11 percent.
* Fund raising totals were down more than 60-percent over five years.
* Less than 50-percent of each first-time freshman class members were still enrolled two years after they started. What are your stats?
The statistics clearly indicate how serious work must be done on branding. What is the one thing you are best known for? Let’s work together on the answers!
Who is the PR Doctor? My name is Michael Marshall Brown. My legacy of service to higher education and companies has been rewarded with 18 distinctive state and national awards for excellence. These honors recognized my radar-like, strategic and blink instincts for analysis and creative problem-solving.
* At Dutchess Community College in New York, I created an integrated marketing program featuring cable TV messages and proactive media coverage. Head count increased from 5,500 to 7,700 students in three years. Fund raising jumped, too!
* As an independent consultant in the NYC Metro region, I served politicians, Mercedes-Benz, a national conservation organization, Country Music Radio stations, Dairy Queen, a struggling advertising agency and other clients with innovative and creative solutions.
* At Marietta College in Ohio, with the campus in dire shape, my creative work turned around sagging brand issues with new publications, a national event series, crisis media support on delicate matters, and gained proactive media coverage.
PR Doctor’s experience and instincts gained in NY and Ohio:
* As State Director of Communications for the Board of Regents that leads all public and private colleges and universities in Ohio, created new web site and a statewide video featuring John Glenn, and the first statewide marketing campaign to change the mindset about higher education.
* At Northwest State Community College in rural Ohio, hired by Dr. Betty Young to lead the creation of a new and innovative PR & Marketing program. Highlight was the 2005 Lessons for Leno Tour in partnership with community college presidents and PR pros. This campaign earned unprecedented national media coverage. It energized the advocacy movement nationally, in addition to winning the 2006 award for best Media Campaign from the National Council for Marketing & Public Relations.
Most recently, I was hired to direct communications efforts for the 2011 Ohio China Business Summit hosted by the State Dept. of Development and Governor John Kasich at The Ohio State University. In four days, we recruited NBC TV coverage, prepared senior state and corporate leaders for talking points with media, and created a commemorative booklet.
During all of these success stories as Director of PR & Marketing, positive results were guaranteed, including rapidly rising retention, enrollment, graduation and fund raising rates … all hinged to brand and image adjustments among key stakeholders, media, customers and other decision makers.
Call the Legacy Media PR Doctor and set up an audit visit immediately.
I based in the Columbus, Ohio area serving as a PR consultant and creative author of the Legacy Media blog focused on current PR & Marketing issues. My expertise and instincts have been honed at senior management positions in New York and Ohio serving private colleges, community colleges, a state higher education agency, and multiple companies. My resume and writings are featured on the Media Legacy blog that I publish each week.
PR & Marketing professionals have called on me since 1993 to present my concepts about branding, television and external outreach during conventions in Austin, Pittsburgh, San Antonio, Grand Rapids and Cincinnati.
Call the PR Doctor Today!
What are my unique and cost-effective services? Over a comprehensive yet short visit, I will energetically engage face to face with your campus or company staff for an integrated and fact-finding assessment and PR audit. The visit will be dovetailed to your current and long-term circumstances starting in advance with a careful review of your web site and consultation with your president. The final results will be a candid and carefully-written review delivered to the President about the strengths, weaknesses, and the potential for improvement in all sectors of public relations and marketing. You will also gain valuable brand perception surveys from your internal and external audience.
Call Michael M. Brown at 419-572-6306 now to book an assessment day visitation. The one-time, low cost with a big return on investment via brand, enrollment, fund raising and other measurable success is priceless!
Assessment Day or multiple day visitation framework …
Dawn to dusk:
* Walking tour to review and assess your front signage, campus/company greeting and welcome center. Assess first impressions for customers as “secret shopper.”
* Brief meeting with the President and senior staff to assess brand perceptions.
* Working session with external relations staff to share ideas, challenges and opportunities; review all PR and Marketing products, budget, and services.
* Luncheon discussion with diverse student/customer group to assess brand perspectives of your customers. Surveys circulated and completed by all Assessment Day participants.
* Meet with security and Crisis Response Team to assess readiness.
* Meet with marketing and technology team to review web and social media outreach.
* Afternoon meeting with community, civic, business and media leaders
* Late afternoon meeting with the President to present initial instincts and findings.
Follow up for the President:
* The President will promptly receive a candid, extensive, and confidential written audit report. The report will include assessment survey document summary and overview.
* Report will also include cost-effective, and suggested next steps that might include new and cost-effective video project for TV, web and online communication updates, crisis media support or coaching, or other warranted PR and marketing tools or strategies.
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